With Transformers, Hasbro Morphs Its Toy-Movie Model – BusinessWeek
Friday, June 12th, 2009table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/8-0fd=Rurl=http://www.businessweek.com/bwdaily/dnflash/content/jun2009/db20090611_333306.htm%3Fchan%3Dtop%2Bnews_top%2Bnews%2Bindex%2B-%2Btemp_news%2B%252B%2Banalysiscid=0ei=SikzSsP3J6XmNez5mIUIusg=AFQjCNFVJhsA5TkfeMzpn2INeQSbQG-TAAWith Transformers, Hasbro Morphs Its Toy-Movie Model/abrfont size=-1font color=#6f6f6fBusinessWeek/font/fontbrfont size=-1And Hasbro doesn#39;t have to pay the fat licensing fees to filmmakers that made bStar Wars/b creator George Lucas one of the company#39;s largest shareholders. quot;I can#39;t give you specifics,quot; says Hasbro#39;s chief executive, Brian Goldner, but quot;it is more b.../b/font/div/font/td/tr/table
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